When Bing announced the adoption and availability of Parallel Tracking in accounts, it did not announce a deadline to opt-in to parallel tracking. We have now been informed that has changed as follows:

• Any/all new accounts being created in June 2020 and beyond are now required to have parallel tracking enabled from the start.
• Any/all existing accounts that were created prior to June 2020 are now required to have parallel tracking enabled by the end of October 2020.

Search Ops has been migrating each individual Bing account across the Reprise portfolio for parallel tracking over the last couple of months, however, there are a number of accounts still to go and suddenly the clock is counting down to the end of October 2020.

We are performing the migration and post-migration QA work for your accounts where we are scoped in, so if you haven’t been in contact already, please reach out to your Search Ops lead or [email protected] so we can get your accounts migrated. If we are scoped in and you/your team do not work with us to get your accounts migrated in a timely manner, you/your team will be responsible for performing the migration work yourselves.

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