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Home > SA3 > Search Ads 360: Sales Floodlight Custom Conversion
Search Ads 360: Sales Floodlight Custom Conversion
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If Search Ads 360 is integrated with Campaign Manager floodlights as the conversion source and there’s a sales-tag type floodlight, you need to create two custom conversions in SA360 for that floodlight:

 

  1. For ORDER > opt into Metric type > Trans
  2. For REVENUE > opt into Metric type > Revenue

 

With this set up, you will see the true number of orders and revenue associated with the sales floodlight pixel as you would normally see inside Campaign Manager reporting.  See SA3 screengrabs below from our IHOP client example:

 

"Order" custom conversion of the floodlight IHOP Confirmation Page:

 

 

“Revenue” custom conversion of the floodlight IHOP Confirmation Page:

 

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